C'REG 2016_ Catalonia European Region of Gastronomy presents their programme for 2016


C'REG 2016 (Catalonia, European Region of Gastronomy 2016) under the slogan Som Gastronomia (We are gastronomy) took place in Barcelona on Friday 29 January at Esade Creapolis. The meeting that was opened by the Director, Department of Marketing, ESADE,Josep F. Valls presented many key figures from the Catalan gastronomy sector that are all fully endorsing the programme for 2016. 
 
Speakers included Elena Folguet, Business Director of Value Retail and Xaviell Illa, Delegate of Hesperia and NH Hotels who both explained all the positive impacts of the award for the region's SMEs. Xavier Espader, General Director of the Catalan Tourist Board pointed out the  importance of using the European Region of Gastronomy Award for Catalonia to increase the quality of visitor, to promote the region and to diversify the offer. 
 
The ambassador for Catalonia, European Region of Gastronomy 2016 was announced as Michelin-starred Chef Carme Ruscalleda and her address to the participants spoke about the importance of gastronomy for Catalonia. It was also an opportunity for participants to be introduced to some of her new dishes for this year where she aims to highlight the real value of using fresh and local products while innovating with Asian culinary techniques to create a new Catalan gastronomy experience. 
 
The European Region of Gastronomy initiative has been conceived by IGCAT (International Institute for Gastronomy, Culture, Arts and Tourism) and the award is given by an independent jury of international experts.  IGCAT's philosophy is to award regions that create strong regional networks of stakeholders crossing sectors and disciplines to find local solutions. Carme Ruscalleda pointed out how important the regional stakeholder meetings have been and applauded the commitment of the many stakeholders and participants that have come together to improve and promote Catalan gastronomy.

  • AMBASSADORS

    Wassim Hallal

    Aarhus/Central Denmark Region 2017 will celebrate our widespread and innovative use of local ingredients.

  • AMBASSADORS

    Robert Palmer

    European Region of Gastronomy is a pioneering project of cultural and economic significance to all regions who participate.

  • AMBASSADORS

    Montserrat Garrido Romera

    Sant Pol de Mar is proud to share knowledge in raising the quality of culture and gastronomy offers.

  • AMBASSADORS

    Carme Ruscalleda

    Catalonia is committed to raising the quality of local cuisine and food products.

  • AMBASSADORS

    Francisco de Calheiros

    Minho IN aims to create synergies with other areas that share the same views on competitiveness and economic development.

  • AMBASSADORS

    Maurizio Zanella

    East Lombardy promotes food and wine tourism, with a particular attention to local cuisine and sustainable food production.

  • AMBASSADORS

    Dzintars Kristovskis

    Technology and cooking is so advanced that I feel the urge to go back to the roots. Riga-Gauja 2017 European Region of Gastronomy is going to be about that.

  • AMBASSADORS

    Anton Rombouts

    North Brabant 2018 will highlight how agrifood industries are protecting food and culture diversity.

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